Man selling Diora rice in Ghana

Our Vision

‘Be the most dependable last mile supplier in West Africa.’

To realise the vision we have ensured consistent product quality and reliability of service. We already have some convenient SKUs. We are committed to having more SKU sizes to help the retailer sell. We do offer fair pricing through evolved merchanting solutions and risk management.

Our Values.

Disruptions of 2020 showed tremendous need for nimble medium sized commodity merchants who excel at the last mile. Gunny bags dumped in the port is thing of the past. Some experts of food ingredients business, with immense experience in Africa, formed Shree Agro right in the middle of the lockdown. Shree Agro has a solid team in West Africa, that has been engaged in local distribution as well as origination for a long time. Listed here are the four values we want to excel at.

Consistent Product Quality
Reliability Of Supply
Convenient SKUs
Fair Pricing

Our Business Philosophy

‘A humane business chain’.

Through origination, logistics and distribution we form a humane business chain that reaches food ingredients from across the globe to Ghana and Togo, and vice versa, and benefits every member of the chain.

Rice and sugar in two bowls

Core strengths

Strong retail focus

We reach our product up to the shop. Moreover, our products are packaged in a way that helps retailers.

Strong regional focus

We do business with West Africa only. We supply staples to retail shops and buy certain products from the West African producers.

Strong people focus

We are a few good men who are out to make life prosperous for everyone associated with the business. The word ‘Shree’ stands for prosperity. That is our business philosophy.

Shree Agro Leadership

Vijaygopal Krishnamurthy
Founder of Shree Agro

Photo of Vijaygopal Krishnamurthy

A thoroughbred business manager who started his career as a sales & marketing professional, Vijay has multi industry and cross geography experience of over 22 years. A West Africa expert, he has built teams and created and grown multiple business lines from scratch. A management graduate from the prestigious Indian School of Business, he oversees our operations in the West Africa geography, and heads the Raw Cashew Nut and Rice product portfolio which takes him to Asia as well.

Abhijit Roy
Founder of Shree Agro

Photo of Abhijit Roy

A thorough professional of agricultural produces who has seen the business from the angle of origination, standalone refining and distribution while working and living in Russia, Middles East, Africa and Europe. Abhijit heads the sugar distribution and soybean origination in West Africa.

Shree Agro Management

Amit Thapa
Management Team

Amit Thapa is Senior Vice President (Finance & Account), having more than 17 years of experience in India, Africa, Europe and South East Asia having worked with Olam and FinaTrade Group.

Amit is Chartered Management Accountant by profession / Associate member of Singapore Institute of

Chartered Accountants/ Master of Business Administration from University of Wales.

Our Products

Imported into West Africa

Rice sack

Rice

Sugar

We originate rice and sugar ourselves in various countries, import into Ghana and Togo through our own logistics, and distribute locally. We sell distribute and market the products under our own brands.

Exported from West Africa

Cashew bowl

Cashew

Soybeans sack

Soybeans

Shea nuts and shea butter

Shea Nuts

Black and white sesame seeds on wooden spoons

Sesame Seeds

We originate cashew, soybeans, shea nuts and sesame seeds in West Africa, and export ourselves

Rice Distribution

Map of Ghana and Togo in West Africa

Destination markets for rice and sugar: Ghana and Togo

Map of rice import in West Africa

Origination of rice: Vietnam, Thailand, India and Pakistan.

Rice is the staple food for the countries we operate in.  In low income countries, it is a vital source of carbohydrates in the diet. Our destination markets are not self-sufficient, and we play a strategically key role in being part of our destination markets national food security.

With a robust supply network in Asia, we cater to all price points and taste preferences at destination via a dense distribution network and brands which are the consumer’s top choice. White Rice originated and sold is in 5% Brokens / 25% Brokens, IR64/IR36/Swarna. Thai Jasmine, Viet Jasmine, Nanghoa, KDM and DT8 are the varieties that are originated in Asia and distributed in West Africa. Royal Panda, Oasis and De De are our brands which are household names in West Africa.

Shree Agro’s own brands of rice in Ghana and Togo

Photo of the bag of Oasis white rice
Photo of the bag of Royal Panda Jasmine long grain rice
Pack of De De Long Grain White Rice
Pack of Royal Jumbo Jasmine long grain rice
Pack of Royal Jumbo rice
Diora Mini's 50kg pack
Diora Gold pack
Diora rice 5kg pack

Sugar Distribution

Sugar is one of the most important products in the essential commodity basket in West African household. It is largely a 150 ICUMSA market which we source directly from Brazil. However, beverage and dairy / chocolate industries are growing rapidly in West Africa for whom we source high quality 45 ICUMSA sugar from the European Union and Guatemala. We import sugar both in break bulk and in containers into Ghana and Togo for onwards distribution.

Map of sugar import

Origination markets for sugar: Brazil, EU and MENA.

Origination in West Africa

Cashew

Origination of raw cashew nuts (RCN) in Ghana and Togo

Map of cashew export from West Africa

India, the largest processor of Raw Cashew Nuts, has excess processing capacity. We feed a part of this excess capacity from West Africa.  With extensive network in the bushes in West Africa, we source the best quality raw cashew nuts for the processing plants in India, Vietnam and other Asian countries.  Our local team ensures best quality sourcing, moisture control, outturn monitoring and packing followed by shipping in sea worthy containers for the raw cashew nuts to arrive in pristine condition, ready to be processed into Kernels.

Our Indian customers, served predominantly, are based in Coastal Karnataka / Kerala and Tami Nadu. Our strong relationship with our clients resonate  in the service feedback we receive from them and we are consistently rated by our clients as their top supplier on quality of supply and promptness of shipment.

Non GMO Soybeans

Origination of Soybeans in Burkina Faso and Togo

Map of soybeans export

We have developed this business vertical recently. We originate Non GMO soybeans directly from the local farmers in Burkina Faso and Togo. We then transport it by truck into our own warehouses in Tema, Ghana and Lome, Togo for machine cleaning and bagging. We export this product with 98 – 99% purity into the Asian markets directly to the crushers (end users). These are products from the least developed countries (LDC) which commands zero import duty in destination countries.

Shea Nuts

Origination of shea nuts in Ghana and Togo

Map of shea nuts export from West Africa

Sesame Seeds

Origination of sesame seeds in Ghana, Togo and Burkina Faso

Map of sesame seeds export from West Africa

Snapshot Of Our Local Operations

Raw cashew nuts being dried

Raw cashew nuts being dried in our warehouse complex

Warehouse gate

We have secured warehouses in Ghana as well as Togo

Warehouse yard

Main yard of our warehouse complex in Ghana

Warehouse

Our customs bonded warehouse

Discharging of sugar from a break bulk vessel

Discharging of sugar from a break bulk vessel

Cargo being moved to a truck

Cargo operations at the quay in Lome port, Togo.

Cargo arriving in a warehouse

Goods arriving in our warehouse

Two men standing on a stack of rice bags in warehouse

Rice bags stacked in our warehouse

Rice bags displayed

Some of our brands of rice on display in a shop

In-market activation tent of Diora

In-market activation tent

Diora Promo Poster

Diora promo poster

Girl displaying Diora rice bags

In-market product display

Shree Agro At A Glance

  • Established in 2020
  • Head office in Singapore

  • Team size: Sixty employees in all offices combined.

  • Managers who run the local operations, have 20 – 25 years of experience in West Africa.
  • Destination markets in West Africa: Ghana and Togo.
  • Origination markets in West Africa: Ghana, Togo, and Burkina Faso.

  • Offices in Ghana: Accra, Tema, Tamale and Sempa.

  • Office in Togo: Lome.

  • Warehouse in Ghana: At Tema, on a 10 acres plot.

  • Warehouse in Togo: Two warehouses at Lome, one bonded one non-bonded.

  • Insurance: AXA, France, for our global cargo (ocean and storage). Saham for warehouses.
  • Local distribution: Under own brands of rice and sugar in Ghana and Togo.
  • 1000+ retailers serviced regularly.
  • 150+ buyers.